Egg Bun Breakfast Sandwich & Espresso - 碰巧遇見工作室

品牌簡介 ( Introduction )

我們是一家以早餐三明治為主要商品的晨食店，呈現美國西岸早餐三明治文化 (breakfast sandwich) 並結合台灣早餐的特色。在品牌中可以看見經典美式早餐堡的特色，也可以見到台灣人早餐不可少的雞蛋元素。

我們提供的商品，從食材的挑選到餐桌，皆自行監督與製作。我們希望展現美國快速慢食的文化於早晨日常生活之中。強調「新鮮在地」、「來源安全」的食材，製作過程透明且強調食材本身風味以及醬料搭配的協調性。

以人為本，我們強調人與人之間的連結，我們期望成為社區鄰居最想拜訪的晨食店 (neighborhood restaurant)。熱情、有朝氣是我們是我們基本的堅持，我們期許能帶給上門的客人最令人開心的用餐體驗。同時，人本的信念也落實於夥伴之間的互動，彼此關心、互相砥礪，一同成長是團隊的共同默契。

We are a breakfast eatery that specializes in breakfast sandwiches, presenting the culture of West Coast American breakfast sandwiches while incorporating the unique characteristics of Taiwanese breakfast. Within our brand, you’ll find the signature features of classic American breakfast burgers, as well as the essential egg element beloved by Taiwanese breakfast-goers.

From ingredient selection to the final presentation at the table, every step of our product is personally overseen and crafted. We aim to showcase the culture of American “fast slow food” in everyday morning routines. We emphasize the use of “fresh and local” and “safely sourced” ingredients, with a transparent preparation process that highlights the original flavors of the ingredients and the harmony of our sauce pairings.

People are at the heart of what we do—we emphasize the connection between individuals and aspire to become the neighborhood restaurant that the community most wants to visit. Passion and vitality are our core principles, and we strive to offer every customer a joyful dining experience. This people-centered philosophy also extends to our team culture—caring for one another, encouraging mutual growth, and growing together is the unspoken bond within our team.

品牌採用標準字呈現，文字設計圓潤飽滿，象徵食材的新鮮與滑順口感。其中「BUN」是小巧圓形麵包的意思，「B」字的鏡像設計靈感來自漢堡上方的圓麵包，當「BUN」旋轉90度，便化身為一個簡約的漢堡造型，使整體標誌更增添活潑與趣味性。

The brand uses a custom logotype as its primary visual representation, with rounded and full-bodied lettering to symbolize the freshness and smooth texture of its ingredients. The word “BUN” refers to a small, round bread roll, and the mirrored design of the letter “B” is inspired by the top bun of a hamburger. When “BUN” is rotated 90 degrees, it transforms into a minimalist hamburger icon, adding a lively and playful character to the overall logo.

我們將品牌標準字延伸設計出一系列icon，運用於社交平台的精選頁面，增強品牌辨識度。業主也希望在櫥窗上能有窗貼的設計，依據品牌形象製作出漢堡與飲品的平面圖，非常榮幸能與業主一同攜手打造品牌形象。

We extended the brand’s custom logotype into a series of icons, designed for use on social media highlight covers to enhance brand recognition. The client also expressed interest in window decal designs for the storefront. In response, we created top-down illustrations of burgers and beverages in line with the brand’s visual identity. It has been a great honor to collaborate with the client in shaping and building this distinctive brand image.