原住民是最先居住的人民,各族擁有各自最美的語言,取自這點,故用「原」字做表現。語言是用來溝通交流的表達方式,用圖形來呈現這樣的畫面則選用了對話框,取代「原」字的內部,對原住民的印象,圖騰是最大的特色,選用了三角紋除了辨識度高外,三角紋還代表了平安也象徵收穫,自古以來,語言帶來了極高的交流也推動了發展,這樣美麗的溝通方式至今成為如此原粹的智慧。
另外,「原住民族語言研究發展基金」的簡稱為「原語會」,利用「原」這個字義提高對品牌的印象表達最原粹、原始的語言。
Indigenous people were the earliest inhabitants, and each ethnic group possesses its own beautiful language. Drawing inspiration from this, we use the Chinese character “原” to represent it. Language serves as a means of communication and expression, and to visually depict this concept, we have chosen a speech bubble as a symbol. It replaces the inside of the character “原” and represents the impression of indigenous peoples. Totems are a prominent feature of their culture, and we have selected a triangular pattern as it not only has high recognition but also symbolizes safety and abundance. Throughout history, language has facilitated high-level communication and spurred development. This beautiful means of communication remains an intrinsic and pure form of wisdom.
Furthermore, the abbreviation for “Indigenous Language Research and Development Fund” is “原語會”, and utilizes the character “原” to enhance the brand’s impression and convey the essence of the most authentic and primitive language.
2020(此為參賽作品,並非正式商業使用)
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Designer:蔡佩珊
Motion Graphic:蔡佩珊
Line ID:@199mbywb
happentomeetdesign@gmail.com
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