品牌簡介 ( Introduction )
從早年僅能以地瓜果腹的貧困生活，到靠著學會製作包子而逐步改善經濟條件，包子對業主而言不僅是謀生工具，更是改變人生的契機與生活的重心。秉持「王者匠心，傳統承味」的理念，品牌強調匠人精神的傳承與中式手工製作技藝的延續。雖然運用現代機械協助整形，但每一顆包子仍保有手工的Q彈口感與扎實嚼勁，體現對品質的堅持。
From a life of poverty where sweet potatoes were once the only means to stave off hunger, to gradually improving economic conditions by learning how to make steamed buns, these buns have become more than just a means of livelihood for the business owner—they represent a turning point in life and the core of daily living.
Upholding the philosophy of “Craftsmanship of a King, Inheriting Traditional Flavors,” the brand emphasizes the heritage of artisan spirit and the continuation of traditional Chinese handmade techniques. While modern machinery is used to assist in shaping, each bun still retains the chewy, springy texture and firm bite of handcrafted quality, embodying a steadfast commitment to excellence.
在視覺設計上，我們聆聽業主的創業歷程與精神價值，決定以包子為標誌核心，從俯視角度刻畫包子的折線結構，強調手作溫度與品牌識別度。標準字則邀請現代書法家揮毫，展現品牌的大器風範與個性。視覺語彙亦融入「花蓮」的地貌印象，以「花」為造型靈感，象徵地域連結，同時呼應包子帶來的生活穩定，如山般守護家園的意象。色彩上選擇來自山景的自然色調，讓整體視覺呈現文青、日式的溫潤風格，展現質感與親切感兼具的品牌面貌，也呼應了業主對品牌形象的期待與願景。
In terms of visual design, we listened closely to the owner’s entrepreneurial journey and core values, and chose to make the steamed bun the central element of the logo. By depicting the pleated structure of the bun from a top-down perspective, we emphasized the warmth of handcraftsmanship and reinforced the brand’s visual identity. The logotype was created by a contemporary calligrapher, showcasing the brand’s grandeur and unique personality.
The visual language also incorporates impressions of Hualien’s natural landscape, drawing inspiration from the shape of a “flower” to symbolize regional connection. This also echoes the sense of stability that steamed buns bring to life—an image of safeguarding the home like a mountain. The color palette is derived from natural mountain tones, giving the overall visual style a warm, minimalist, and Japanese-inspired feel. This approach presents a brand image that is both refined and approachable, aligning with the owner’s expectations and vision for the brand.
2021
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Designer：蔡佩珊
Calligraphy：王豊淯
Line ID：@199mbywb
happentomeetdesign@gmail.com
Thank you for watching. —— 碰巧遇見好設計。
