品牌簡介 ( Introduction )
本公司成立於1994年，設址於台北市。創立初期以環境衛生及清潔用品的經銷販售為主要業務，產品範圍涵蓋抽取式衛生紙、捲筒衛生紙、清潔劑、漂白水、免洗餐具、芳香劑等，並代理經銷五月花、妙管家、3M百利、南亞保鮮膜等知名品牌。創辦人創立「Hello Hello」品牌，以「高品質、親民價格」為核心策略，深受餐飲通路業者的喜愛，並在短時間內成為北部地區的重要品牌。
The company was established in 1994 and is headquartered in Taipei City. In its early days, the company focused primarily on the distribution and sales of environmental hygiene and cleaning products. Its product range includes facial tissues, toilet paper rolls, cleaning agents, bleach, disposable tableware, air fresheners, and more. It also acts as a distributor for well-known brands such as Mayflower, Magiclean, 3M Scotch-Brite, and Nan Ya Plastic Wrap. The founder created the “Hello Hello” brand with a core strategy of “high quality at an affordable price,” which quickly gained popularity among food and beverage industry channels and became a significant brand in the northern region in a short period.
在品牌優化過程中，我們保留了原有的「貓」元素，象徵「招財貓」。中國文化中有「貓來富」之說，而日本文化則多見於餐飲業使用，左手舉起代表招攬顧客，均帶有招財納福的寓意。同時，貓獨特的清新氣息也呼應了貴公司「體驗美好生活」的品牌願景，因此延續了此形象設計。
標誌設計以粗線條插畫呈現，搭配左手高舉的姿態，營造活潑可愛的氛圍；微笑的小嘴象徵每日心情愉悅與美好。整體色彩選用如水般清澈溫和的藍色，傳達品牌「美好生活」的理念。
During the brand optimization process, we retained the original “cat” element, symbolizing the maneki-neko (beckoning cat). In Chinese culture, there is a saying that “cats bring wealth,” while in Japanese culture, especially within the food and beverage industry, the raised left paw signifies welcoming customers—both interpretations carry the meaning of attracting fortune and prosperity. At the same time, the cat’s unique sense of freshness aligns with our brand vision of “experiencing a beautiful life,” which is why this design element has been preserved.
The logo features a bold line-drawing illustration, with the cat’s left paw raised to create a lively and endearing vibe. The small smiling mouth represents a cheerful and pleasant mood every day. The overall color palette uses a clear and gentle blue, reminiscent of water, to convey the brand’s message of a “beautiful life.”
在包裝設計上，針對不同類型的衛生紙延伸出三款插畫風格，並設計符合品牌調性的注意事項圖示（icon），使產品形象更為完整。
行銷素材則運用貓咪照片製作貼文圖，藉由一致性的編排與配色，強化整體視覺識別度。
In terms of packaging design, we developed three distinct illustration styles tailored to different types of tissue products. We also designed usage instruction icons that align with the brand’s tone and style, further enhancing the overall product image.
For marketing materials, cat photos are used to create social media post visuals. Through consistent layout and color schemes, we strengthen overall visual brand recognition.
2021
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Designer：蔡佩珊
Line ID：@199mbywb
happentomeetdesign@gmail.com
Thank you for watching. —— 碰巧遇見好設計。
