涵瑄咖啡 Greeting coffee

「涵瑄咖啡」開店的位置非常特別,去拜訪的路上有很多蜿蜒的小路,而且環境非常清幽,經了解這是一個家族銜接的事業,爸爸做茶,女兒與兒子做咖啡,故取用名字的最後一個字「涵」與「瑄」,而建立了「涵瑄咖啡」。

這兩種職業都讓我想到很重要的共同點,都需要用心、耐心與毅力,所以在圖形底部設計了一種職人之手的意象,也擁有咖啡或茶在杯子裡的概念。左上的三個圓分別代表努力經營的「汗水」、茶與咖啡都需要的「雨水」以及有西洋書法課程所使用的「墨水」,都是這間店很重要的環節。而蜿蜒的道路是我認為這間店很重要的特色,就像每個人的人生一樣,需要經歷多少才能享有好的果實,不妨來「涵瑄咖啡」,遠離城市、遠離塵囂,坐下來與自己好好對話。

The location of “涵瑄咖啡” is truly unique, with winding paths leading up to it and a serene atmosphere along the way. Upon understanding that it is a family business, with the father specializing in tea and the daughter and son in coffee, we decided to incorporate the last character of their names, “涵” and “瑄,” to create the name “涵瑄咖啡” (Han Xuan Coffee).

Both tea and coffee professions share important common traits that came to mind – the need for dedication, patience, and perseverance. To represent this, we designed an image of a craftsman’s hand at the bottom of the logo, symbolizing the artistry and care involved in both coffee and tea.

The three circles in the upper left corner represent essential elements of the business: “汗水” (sweat) symbolizes the hard work and effort put into running the shop, “雨水” (rain) signifies the vital ingredient required by both tea and coffee and “墨水” (ink) reflects the influence of Western calligraphy courses offered at the shop. These elements are all integral to the essence of the establishment.

The winding path is a significant feature we believe defines the shop, just as in life, one must go through various experiences to enjoy the fruits of success. By visiting “涵瑄咖啡,” customers can retreat from the hustle and bustle of the city, sit down, and have a meaningful conversation with themselves.

2019​​​​​​​

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Designer:蔡佩珊
Line ID:@199mbywb
happentomeetdesign@gmail.com



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