大稻鐵板燒 Da Dao Teppanyaki

公司名的「稻」字為稻穗,稻穗孕育出的果就是我們不可或缺的主食,而鐵板燒是日本的飲食文化,讓我想到個人印鑑,是身份地位的象徵,取「稻」字作為印章樣式,是公司理念很重要的精神,像農夫一樣勤奮,用心耕耘每一道料理,也是對品牌的認證。

在標誌上作為專屬印鑑的設計,也保留在鉛字印刷時代,具有讓印刷字安定清晰的喇叭口設計,讓標誌不至於太一致性而偏呆板,在標準字上,運用顏色點綴,讓標準字更為活潑,並且也存在另一個意象是米粒,存著感恩的心享受每一道佳餚。

The character “稻” in the company name represents rice ears, which give birth to the staple food we cannot do without. Teppanyaki, being a part of Japanese culinary culture, reminded me of personal seals, which symbolize one’s identity and status. I chose to incorporate the “稻” character as a seal-style emblem, representing an important aspect of the company’s philosophy. Like diligent farmers, we put great effort and care into every dish we prepare, which serves as an endorsement of our brand.

In the logo design, I included a design element inspired by a personalized seal. It pays homage to the era of lead-type printing, featuring a trumpet-like design that ensures the clarity and stability of the printed characters. This design element prevents the logo from appearing too uniform and rigid. Additionally, in the standard font, I added color accents to make it more lively. It also resembles grains of rice, symbolizing a grateful heart that appreciates every delicious dish.

2019​​​​​​​

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Designer:蔡佩珊
Line ID:@199mbywb
happentomeetdesign@gmail.com



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