2020 鼠光賀卡

2020鼠年的到來,剛好是嶄新的一輪,賀卡上的老鼠坐的地方是一隻豬的屁股,不知道大家有沒有發現呢?準備要換鼠年了,所以豬年要先退去休息了,這就是為什麼老鼠坐在豬的屁股上的原因。

做這張賀卡的概念是想致敬如此努力生活、用盡全力的你,也許偶爾會有失落、無助的時候,但請你一定要相信自己,「黑暗中總有一絲曙光」,世界沒有那麼壞、人們沒有那麼冷淡,而這樣的光芒,只有你能自己創造!

As the Year of the Rat in 2020 marked the beginning of a new cycle, the design of the greeting card features a rat sitting on a pig’s rear end. Did you notice? With the approaching Year of the Rat, it’s time for the Year of the Pig to step aside and take a rest. That’s why the rat is sitting on the pig’s rear end.

The concept behind this card is to pay tribute to your relentless efforts and wholehearted dedication to life. Although there may be moments of disappointment and helplessness, please always believe in yourself. “There is always a glimmer of light in the darkness.” The world is not as bad as it seems, and people are not as cold-hearted. And that kind of radiance can only be created by you!

在印製層面,想把這樣的概念表現在成品上,老鼠整體燙了霧金,就是如此閃耀的你,而點亮的仙女棒與星點運用了雷射銀,因為雷射銀的特性,在不同角度折射出來的亮光都會有所不同,呈現不同的感覺,紙張特別選了馬諦斯的橘與深藍,我們想表達兩種環境,一個是清晨一個是深夜,是因人們不同的工作時辰,為此取了個名字,「晨曦橘」與「午夜藍」,希望在新的一年,收到此卡片的你,能多一些溫暖,因為你並不孤單!新年快樂~Happy New Year!

To capture this concept in the printed product, the rat is adorned with a matte gold finish, symbolizing your radiant and shining self. The illuminated fairy wand and stars are created using holographic silver, which exhibits different reflections of light at various angles, creating a captivating effect. For the paper selection, we specifically chose Marigold Orange and Midnight Blue. These colors represent two different environments: the break of dawn and the deep night. They reflect the different work hours people have. Hence, we named them “Dawn Orange” and “Midnight Blue.” We hope that receiving this card in the new year will bring you warmth, as you are never alone! Wishing you a Happy New Year!

2020​​​​​​​

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Print:光隆印刷 − 燙霧金 MG04、燙白、燙雷射銀 HD01、對裱
Paper:聯美紙業 −  馬諦斯.橘紅 240g、深藍.200g/環保紙.C71 216g
Designer:蔡佩珊
Line ID:@199mbywb
happentomeetdesign@gmail.com



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